Known for his seamless blend of Māori music, pop, reggae, and R&B, New Zealand
musician Rob Ruha was born in Wharekahika, Gisborne District, in 1980. Coming
from a family of Te Whānau-ā-Apanui and Ngāti Porou descent, he grew up immersed
in Māori culture and developed a passion for kapa haka, a type of traditional
performance art that involved dance and music. At the age of 17, he won the Best
Waiata Tira award at the Aotearoa Traditional Māori Performing Arts Festival as
part of the Waihīrere Māori Club. After obtaining a master's degree in
Mātauranga Māori in 2007, he decided t...